Contact Advantage is a Customer Relationship Management (CRM) solution from Reynolds that provides dealerships and Original Equipment Manufacturers (OEMs) with a comprehensive tool for managing the complete sales cycle, from the initial customer contact and prospect management through vehicle purchase.

"With this new partnership, it’s now possible for a prospective customer to register their interest against a vehicle available for sale through the CarGurus website and that action will automatically generate a lead for the dealership in Reynolds’ Contact Advantage CRM and lead management platform,” said Martyn Morgan, Business Development Manager for Reynolds U.K. “Reynolds has been working with a number of high-profile OEMs, such as Ford, Nissan and Renault, as well as many providers that host a dealer’s vehicle stock for sale to streamline this process and deliver benefits. We believe this partnership achieves that.”

“Combining CarGurus’ services alongside the Reynolds Contact Advantage platform has enormous potential for U.K. dealers,” said Diego Sanson, Vice President of International Business Development at CarGurus. “Dealers can target prospective car buyers through our sales channel to promote stock and as a result ensure that no lead is lost or ignored. We believe that dealerships will also benefit from significant new efficiencies when compared to a manual, reactive approach to lead management.”

Martyn Morgan concluded: “This partnership is one more reason for automotive retailers to take a closer look at Contact Advantage as their CRM platform. It’s an added value that will complement the well-established benefits of Contact Advantage.”

For more information on our Contact Advantage platform, visit www.reyrey.co.uk/ContactAdvantage.