Claro

Convert more leads to sales and build life-long relationships. A cloud based, multi-device solution for automotive retailers.

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...It is a great way for us to oversee what's going on around all our dealerships.

Jim MacKenzie
Group Sales Director
Dicksons of Inverness
Enhance Your Automotive Dealership with Claro CRM
Claro is a cloud-based CRM solution tailored specifically for the UK's automotive retail industry. Our platform is designed to meet the needs of modern car dealerships, combining powerful customer management tools with its user-friendly interface, helping sales teams build stronger relationships, close more deals, and operate more efficiently.
As a leading and complete automotive customer management system, Claro quickly adapts to any dealership's needs, from managing leads, showroom visits, and customer communications, all in one place.
Key Features:
  • Scalable Solution: Whether you're an independent car dealer or a large dealership group, Claro's flexibility adjusts to meet your business needs. With built-in scalability and full compliance with UK data protection and automotive industry standards, you can trust that customer information is handled securely and responsibly.
  • Claro provides direct links to leading FCA-appointed representatives, helping dealerships meet regulatory requirements with confidence.
  • Customer Experience Focus: Elevate your aftersales services with robust tools designed to foster enduring customer relationships, ensuring repeat business and customer loyalty.
  • Comprehensive Support & Training: Our dedicated support team and extensive training resources ensure your team can easily adapt to and leverage the full capabilities of Claro CRM from day one.
    Claro stands as a comprehensive customer management system, providing features that drive efficient operations and elevate customer care standards across the automotive retail sector.
    Discover how Claro can revolutionize your dealership!
Claro stands as a comprehensive customer management system, providing features that drive efficient operations and elevate customer care standards across the automotive retail sector.

Discover how Claro can revolutionise your dealership.
Videos are only available with JavaScript enabled.
View Transcript
Claro Logo grey transparent

Benefits of Claro


A Complete Showroom Solution.

Engage Customers with Interactive Technology.

DMS Integration.

Extensive Third-Party Partnerships.

Reporting Suite and Dashboards.

OEM Lead Management & Finance Integration.

Access on Multiple Devices.

Trusted by:

“We’ve worked with Reynolds and Reynolds UK for over 15 years. The solutions we have in place work well for our business and when we moved to their POWER DMS in 2021, we were able to streamline our operations and improve our processes because of the functionality of this system.
“There’s an excellent support network in place. Response rates are great, the team are very knowledgeable about their systems and it’s clear that they’re keen to understand how our business operates so they can offer the most practical and commercially suitable advice.
“They are constantly developing their products to make sure they offer the very best solutions to their customers and we look forward to continuing our relationship with Reynolds and Reynolds UK for years to come.”
Aimee Scaife
Group Operations Manager
David Hayton Ltd.

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