Claro CRM - Customer Relationship Management

A cloud-based dealership CRM software designed to convert more leads into sales and build lifelong customer relationships across multiple devices.

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...It is a great way for us to oversee what's going on around all our dealerships.

Jim MacKenzie
Group Sales Director
Dicksons of Inverness

A complete Automotive Customer Contact System

Enhance Your Car Dealership with Claro CRM
Claro CRM, powered by Reynolds & Reynolds UK, is the definitive car dealership CRM designed for the modern motor trade. Our platform provides a comprehensive customer contact system that streamlines every stage of the automotive retail journey. By integrating lead management with showroom activity, Claro helps UK dealerships improve conversion rates and long-term customer retention.
 
As a leading dealership CRM, it offers seamless car sales management and aftersales tracking, ensuring your team never misses an opportunity. Whether you are looking for an automotive CRM to manage a single site or a large group, Claro delivers the tools needed for forecourt efficiency and sales excellence. Backed by the heritage of Reynolds & Reynolds, our solution is built specifically for the UK market, ensuring compliance and local support. Elevate your dealership operations with a CRM that understands the car buying process from start to finish.
Key Features:
  • Scalable Solution: Whether you're an independent car dealer or a large dealership group, Claro's flexibility adjusts to meet your business needs. With built-in scalability and full compliance with UK data protection and automotive industry standards, you can trust that customer information is handled securely and responsibly.
  • Claro provides direct links to leading FCA-appointed representatives, helping dealerships meet regulatory requirements with confidence.
  • Customer Experience Focus: Elevate your aftersales services with robust tools designed to foster enduring customer relationships, ensuring repeat business and customer loyalty.
  • Comprehensive Support & Training: Our dedicated support team and extensive training resources ensure your team can easily adapt to and leverage the full capabilities of our car sales CRM from day one.
    Claro stands as a comprehensive customer management system, providing features that drive efficient operations and elevate customer care standards across the automotive retail sector.
    Discover how Claro can revolutionise your dealership!
Claro stands as a comprehensive customer management system, providing features that drive efficient operations and elevate customer care standards across the automotive retail sector.

Discover how Claro can revolutionise your dealership.
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Discover Claro CRM
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Benefits of Claro

A Complete Showroom Solution.
Engage Customers with Interactive Technology.
DMS Integration.
Extensive Third-Party Partnerships.
Reporting Suite and Dashboards.
OEM Lead Management & Finance Integration.
Access on Multiple Devices.

Trusted by:

“Claro provides us with a modern, customer facing, easy to use iPad and mobile based showroom platform with manufacturer finance integration and an inbuilt digital part exchange tool. This type of advanced integration, as well as being FCS and GDPR compliant, projects just the professional image we want and gives us complete peace of mind.”

Chris Swain
Martins Group

“We’ve been a longstanding customer of Reynolds with their POWER product and more recently, we added Claro CRM. We find both systems are a great fit for our dealerships and the level of service we receive is outstanding.”

Bruce Henry
Henrys Skoda

“POWER has dramatically improved our reporting capabilities, therefore improved the ability to access information in real time to make better business decisions. One of the best things is the level of support offered, we know that if we need help Reynolds and Reynolds are on hand. Another fantastic benefit is we're always operating the latest version as updates are free unlike other providers who charge.”

Tim Potter
Vindis Group Limited

“We have enjoyed a long term relationship with Reynolds as a POWER DMS user for many years.''

Simon Caffyn
Caffyns plc

“We’ve worked with Reynolds and Reynolds UK for over 15 years. The solutions we have in place work well for our business and when we moved to their POWER DMS in 2021, we were able to streamline our operations and improve our processes because of the functionality of this system...

Aimee Pendrix
David Hayton Ltd.
Group Operations Manager

“The Reynolds implementation team proved invaluable, working closely with our own experienced administrators, to jointly launch Integrated Deal Management. It has been a huge efficiency improvement.”

Chris Slater
Pulman Group

“As a dealership, the POWER DMS helps us manage our operations efficiently in many areas. POWER benefits our group with the management information that is instantly available.”

Trevor Meadows
Portslade Garages T/A Tates

“Reynolds and Reynolds is a professional, forward thinking company that has supplied a system that we couldn't live without.”

Jim MacKenzie
Dicksons of Inverness

Pelican Engineering Group recently made the migration to Reynolds & Reynolds to a fully hosted cloud-based system, and I couldn't be happier with my decision. The migration process was seamless, thanks to the exceptional support team who guided me every step of the way.

Not only has Reynolds & Reynolds met my expectations, but it has also exceeded them in terms of reliability and customer service. I highly recommend Reynolds & Reynolds to anyone considering this future migration, you won’t regret it!

Steve Lindley
Pelican Engineering Group
Group Manager
“We’ve worked with Reynolds and Reynolds UK for over 15 years. The solutions we have in place work well for our business and when we moved to their POWER DMS in 2021, we were able to streamline our operations and improve our processes because of the functionality of this system.
“There’s an excellent support network in place. Response rates are great, the team are very knowledgeable about their systems and it’s clear that they’re keen to understand how our business operates so they can offer the most practical and commercially suitable advice.
“They are constantly developing their products to make sure they offer the very best solutions to their customers and we look forward to continuing our relationship with Reynolds and Reynolds UK for years to come.”
Aimee Scaife
Group Operations Manager
David Hayton Ltd.

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