Claro

Convert more leads to sales and build life-long relationships. A cloud based, multi-device CRM solution for automotive retailers.

Claro is designed to be both intuitive and user-friendly to engage your customers whilst being easy to use and insightful for your team. All backed by what is widely recognised as the best support and training function in the industry.
With a long-held objective of removing multiple data keying, integrations have been at the heart of Reynolds and Reynolds’s solutions since the beginning. The list of third party integrated solutions is extensive and continues to grow. Real-time integration between Claro and POWER DMS ensures complete data integrity and a single view across your databases, removing the need for double keying.
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Benefits of Claro

A Complete Showroom Solution.
Engage Customers with Interactive Technology.
Real-time Integration with our POWER DMS and Third-Party Partnerships.
Reporting Suite and Dashboards.
OEM Lead Management & Finance Integration.
Access on Multiple Devices.

Trusted by:

“Claro provides us with a modern, customer facing, easy to use iPad and mobile based showroom platform with manufacturer finance integration and an inbuilt digital part exchange tool. This type of advanced integration, as well as being FCS and GDPR compliant, projects just the professional image we want and gives us complete peace of mind.”

Chris Swain
Martins Group

“We’ve been a longstanding customer of Reynolds with their POWER product and more recently, we added Claro CRM. We find both systems are a great fit for our dealerships and the level of service we receive is outstanding.”

Bruce Henry
Henrys Skoda

“POWER has dramatically improved our reporting capabilities, therefore improved the ability to access information in real time to make better business decisions. One of the best things in the level of support offered, we know that if we need help Reynolds and Reynolds are on hand. Another fantastic benefit is we're always operating the latest version as updates are free unlike other providers who charge.”

Tim Potter
Vindis Group Limited

“We have enjoyed a long term relationship with Reynolds as a POWER DMS user for many years. Now, we enjoy the completeness of integration between these two systems, from the initial enquiry in Claro to the order form in POWER.”

Simon Caffyn
Caffyns plc

“We’ve worked with Reynolds and Reynolds UK for over 15 years. The solutions we have in place work well for our business and when we moved to their POWER DMS in 2021, we were able to streamline our operations and improve our processes because of the functionality of this system...

Aimee Scaife
David Hayton Ltd.
Group Operations Manager

“The Reynolds implementation team proved invaluable, working closely with our own experienced administrators, to jointly launch Integrated Deal Management. It has been a huge efficiency improvement.”

Chris Slater
Pulman Group

“As a dealership, the POWER DMS helps us manage our operations efficiently in many areas. POWER benefits our group with the management information that is instantly available.”

Trevor Meadows
Portslade Garages T/A Tates

“Reynolds and Reynolds is a professional, forward thinking company that has supplied a system that we couldn't live without.”

Jim MacKenzie
Dicksons of Inverness
“We’ve worked with Reynolds and Reynolds UK for over 15 years. The solutions we have in place work well for our business and when we moved to their POWER DMS in 2021, we were able to streamline our operations and improve our processes because of the functionality of this system.
“There’s an excellent support network in place. Response rates are great, the team are very knowledgeable about their systems and it’s clear that they’re keen to understand how our business operates so they can offer the most practical and commercially suitable advice.
“They are constantly developing their products to make sure they offer the very best solutions to their customers and we look forward to continuing our relationship with Reynolds and Reynolds UK for years to come.”
Aimee Scaife
Group Operations Manager
David Hayton Ltd.

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