A logo for "REYDAR" in a bold, dark blue sans-serif font. The letter "D" is replaced by a stylised radar icon consisting of concentric light blue arcs and a scanning line. Below the main brand name, the words "DATA • ANALYSIS • REPORTS" are spaced out in a smaller, dark blue capitalised font.

Centralised Automotive Data and Reporting Hub

Access your automotive network insights

Unlock your network potential

REYDAR, powered by Reynolds and Reynolds, is an advanced data reporting hub developed for the automotive retail sector.
It offers seamless integration with all major Customer Relationship Management (CRM) and Dealer Management Systems (DMS), catering specifically to the needs of OEMs, dealer groups, and automotive professionals. This platform delivers comprehensive capabilities, from advanced lead management to detailed CRM and enquiry solutions.
By centralising data across key CRM, DMS, and showroom systems, REYDAR not only provides actionable insights but also ensures streamlined compliance and enhanced operational efficiency. When paired with Claro Showroom or integrated with third-party systems, it offers unmatched visibility into dealer network activities. It enables efficient lead transfer and the reduction of administrative tasks, such as double keying. Completed actions communicate back to the manufacturer, simplifying customer journey tracking.
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REYDAR | Data Analysis Reports | Powered by Reynolds and Reynolds UK
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Benefits of REYDAR

Full Visibility of your retailer network and business units.
Bi-directional integration with CRM and DMS providers.
Extensive activity and performance reporting.
Lead Integration and conversion ratio tracking.
Smartmail functionality, providing targeted marketing campaigns, with reports offering full visibility on traction.
Discover REYDAR
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Nissan's Experience with REYDAR

Amanda Jones
Customer Quality Programmes Manager
Nissan Motors (GB) Ltd
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'' We have enjoyed a long and positive relationship with Reynolds & Reynolds. Their management of our Showroom System and Connected Hub infrastructure has been a game-changer. ''

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